OptAd360 vs Rakuten

OptAd360 is used by more websites in our catalog: 777 use OptAd360 and 437 use Rakuten.

OptAd360 sites have the higher median Ahrefs Domain Rating (OptAd360: 51, Rakuten: 19).

Between 2026-06 and 2026-07, OptAd360 went from 0.11% to 0.09% of all tracked sites, while Rakuten went from 0.06% to 0.05%. Rakuten is gaining ground faster in our index.

0 websites in our catalog use both OptAd360 and Rakuten.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.