OptAd360 vs Publift

Publift is used by more websites in our catalog: 777 use OptAd360 and 1,803 use Publift.

Publift sites have the higher median Ahrefs Domain Rating (OptAd360: 51, Publift: 54).

Between 2026-06 and 2026-07, OptAd360 went from 0.11% to 0.09% of all tracked sites, while Publift went from 0.29% to 0.20%. OptAd360 is gaining ground faster in our index.

237 websites in our catalog use both OptAd360 and Publift.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.