OptAd360 vs Outbrain

Outbrain is used by more websites in our catalog: 777 use OptAd360 and 1,760 use Outbrain.

Outbrain sites have the higher median Ahrefs Domain Rating (OptAd360: 51, Outbrain: 59).

Between 2026-06 and 2026-07, OptAd360 went from 0.11% to 0.09% of all tracked sites, while Outbrain went from 0.28% to 0.20%. OptAd360 is gaining ground faster in our index.

2 websites in our catalog use both OptAd360 and Outbrain.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.