GumGum vs Taboola

Taboola is used by more websites in our catalog: 333 use GumGum and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (GumGum: 28, Taboola: 55).

Between 2026-06 and 2026-07, GumGum went from 0.05% to 0.04% of all tracked sites, while Taboola went from 0.54% to 0.41%. GumGum is gaining ground faster in our index.

11 websites in our catalog use both GumGum and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.