GumGum vs Rakuten

Rakuten is used by more websites in our catalog: 333 use GumGum and 437 use Rakuten.

GumGum sites have the higher median Ahrefs Domain Rating (GumGum: 28, Rakuten: 19).

Between 2026-06 and 2026-07, GumGum went from 0.05% to 0.04% of all tracked sites, while Rakuten went from 0.06% to 0.05%. GumGum is gaining ground faster in our index.

2 websites in our catalog use both GumGum and Rakuten.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.