GumGum vs MGID

MGID is used by more websites in our catalog: 333 use GumGum and 538 use MGID.

MGID sites have the higher median Ahrefs Domain Rating (GumGum: 28, MGID: 43).

Between 2026-06 and 2026-07, GumGum went from 0.05% to 0.04% of all tracked sites, while MGID went from 0.08% to 0.06%. GumGum is gaining ground faster in our index.

1 websites in our catalog use both GumGum and MGID.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.