Google Ad Manager vs Taboola

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, Taboola: 55).

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while Taboola went from 0.54% to 0.41%. Taboola is gaining ground faster in our index.

1,103 websites in our catalog use both Google Ad Manager and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.