Google Ad Manager vs Sovrn

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 153 use Sovrn.

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, Sovrn: 36).

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while Sovrn went from 0.03% to 0.02%. Sovrn is gaining ground faster in our index.

0 websites in our catalog use both Google Ad Manager and Sovrn.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.