Is Google Ad Manager or Sortable more popular?

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 1,678 use Sortable.

Does Google Ad Manager or Sortable have higher-authority sites?

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, Sortable: 30).

Is Google Ad Manager or Sortable growing faster?

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while Sortable went from 0.26% to 0.19%. Sortable is gaining ground faster in our index.

How many sites use both Google Ad Manager and Sortable?

675 websites in our catalog use both Google Ad Manager and Sortable.

Where does this Google Ad Manager vs Sortable data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ad Manager vs Sortable — Site Stats Database

Google Ad Manager vs Sortable

A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ad Manager	Sortable
Websites	16,064	1,678
Market share	4.6%	0.48%
Share of top 10K sites	6.4%	0.49%

Rank	#4	#20

Median DR	49	30

Average DR	47	34

Median keywords	2,908	3,485

Median referring domains	1,905	1,113

Median domain age	17 yrs	20 yrs

Average domain age	17 yrs	19 yrs

Average monthly traffic	400,653	505,329

Combined monthly traffic	6,436,097,375	847,942,766

weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
TechnologyGoogle Ad Manager
nfl.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords947,630
Referring Domains147,040
Domain Age30 yrs
Traffic (Jun 2026)275,712,888
Traffic Trend
TechnologyGoogle Ad Manager
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
target.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords10,174,393
Referring Domains208,795
Domain Age29 yrs
Traffic (Jun 2026)204,573,119
Traffic Trend
Technology
webmd.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,081,914
Referring Domains428,092
Domain Age28 yrs
Traffic (Jun 2026)152,067,414
Traffic Trend
Technology
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
sports.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,281,328
Referring Domains109,883
Domain Age31 yrs
Traffic (Jun 2026)128,507,023
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
usatoday.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,248,227
Referring Domains596,283
Domain Age32 yrs
Traffic (Jun 2026)110,399,781
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
weather.com	English	90	1,156,559	130,903	31 yrs	560,457,254		Google Ad Manager

worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
TechnologySortable
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologySortable
pro-football-reference.com
Language
DR (Ahrefs)78
Total Keywords454,924
Referring Domains18,914
Domain Age23 yrs
Traffic (Jun 2026)71,315,152
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
footballdb.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords264,264
Referring Domains3,634
Domain Age23 yrs
Traffic (Jun 2026)54,434,822
Traffic Trend
Technology
word.tips
LanguageEnglish
DR (Ahrefs)64
Total Keywords355,389
Referring Domains7,343
Domain Age9 yrs
Traffic (Jun 2026)49,080,142
Traffic Trend
TechnologySortable
sports-reference.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords498,720
Referring Domains16,057
Domain Age25 yrs
Traffic (Jun 2026)32,574,148
Traffic Trend
Technology
powerthesaurus.org
Language
DR (Ahrefs)72
Total Keywords997,727
Referring Domains11,934
Domain Age13 yrs
Traffic (Jun 2026)27,903,894
Traffic Trend
Technology
food52.com
Language
DR (Ahrefs)83
Total Keywords970,327
Referring Domains62,963
Domain Age17 yrs
Traffic (Jun 2026)27,163,106
Traffic Trend
TechnologySortable