Google Ad Manager vs Raptive

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 6,435 use Raptive.

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, Raptive: 38).

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while Raptive went from 1.1% to 0.73%. Raptive is gaining ground faster in our index.

654 websites in our catalog use both Google Ad Manager and Raptive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.