Is Google Ad Manager or Playwire more popular?

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 765 use Playwire.

Does Google Ad Manager or Playwire have higher-authority sites?

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, Playwire: 46).

Is Google Ad Manager or Playwire growing faster?

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while Playwire went from 0.13% to 0.09%. Playwire is gaining ground faster in our index.

How many sites use both Google Ad Manager and Playwire?

55 websites in our catalog use both Google Ad Manager and Playwire.

Where does this Google Ad Manager vs Playwire data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ad Manager vs Playwire — Site Stats Database

Google Ad Manager vs Playwire

A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ad Manager	Playwire
Websites	16,064	765
Market share	4.6%	0.22%
Share of top 10K sites	6.4%	0.86%

Rank	#4	#31

Median DR	49	46

Average DR	47	46

Median keywords	2,908	4,415

Median referring domains	1,905	1,803

Median domain age	17 yrs	11 yrs

Average domain age	17 yrs	13 yrs

Average monthly traffic	400,653	904,402

Combined monthly traffic	6,436,097,375	691,867,474

weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
TechnologyGoogle Ad Manager
nfl.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords947,630
Referring Domains147,040
Domain Age30 yrs
Traffic (Jun 2026)275,712,888
Traffic Trend
TechnologyGoogle Ad Manager
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
target.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords10,174,393
Referring Domains208,795
Domain Age29 yrs
Traffic (Jun 2026)204,573,119
Traffic Trend
Technology
webmd.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,081,914
Referring Domains428,092
Domain Age28 yrs
Traffic (Jun 2026)152,067,414
Traffic Trend
Technology
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
sports.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,281,328
Referring Domains109,883
Domain Age31 yrs
Traffic (Jun 2026)128,507,023
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
usatoday.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,248,227
Referring Domains596,283
Domain Age32 yrs
Traffic (Jun 2026)110,399,781
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
weather.com	English	90	1,156,559	130,903	31 yrs	560,457,254		Google Ad Manager

letterboxd.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,427,952
Referring Domains92,693
Domain Age17 yrs
Traffic (Jun 2026)84,253,030
Traffic Trend
TechnologyPlaywire
statmuse.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords753,129
Referring Domains16,256
Domain Age12 yrs
Traffic (Jun 2026)79,889,798
Traffic Trend
Technology
convertunits.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords450,106
Referring Domains5,280
Domain Age19 yrs
Traffic (Jun 2026)50,306,550
Traffic Trend
Technology
niche.com
Language
DR (Ahrefs)84
Total Keywords1,433,525
Referring Domains33,494
Domain Age28 yrs
Traffic (Jun 2026)36,746,751
Traffic Trend
TechnologyPlaywire
coolmathgames.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords78,383
Referring Domains11,329
Domain Age24 yrs
Traffic (Jun 2026)31,575,188
Traffic Trend
Technology
crunchyroll.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords424,187
Referring Domains77,701
Domain Age20 yrs
Traffic (Jun 2026)24,580,258
Traffic Trend
Technology
justwatch.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,701,120
Referring Domains74,474
Domain Age23 yrs
Traffic (Jun 2026)22,890,409
Traffic Trend
Technology
plex.tv
LanguageEnglish
DR (Ahrefs)83
Total Keywords1,685,910
Referring Domains39,606
Domain Age17 yrs
Traffic (Jun 2026)15,648,369
Traffic Trend
TechnologyPlaywire
wordplays.com
Language
DR (Ahrefs)57
Total Keywords633,631
Referring Domains7,910
Domain Age27 yrs
Traffic (Jun 2026)13,962,650
Traffic Trend
Technology
serebii.net
Language
DR (Ahrefs)72
Total Keywords387,664
Referring Domains15,163
Domain Age25 yrs
Traffic (Jun 2026)13,523,132
Traffic Trend
Technology