Is Google Ad Manager or MGID more popular?

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 538 use MGID.

Does Google Ad Manager or MGID have higher-authority sites?

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, MGID: 43).

Is Google Ad Manager or MGID growing faster?

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while MGID went from 0.08% to 0.06%. MGID is gaining ground faster in our index.

How many sites use both Google Ad Manager and MGID?

174 websites in our catalog use both Google Ad Manager and MGID.

Where does this Google Ad Manager vs MGID data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ad Manager vs MGID — Site Stats Database

Google Ad Manager vs MGID

A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ad Manager	MGID
Websites	16,064	538
Market share	4.6%	0.15%
Share of top 10K sites	6.4%	0.02%

Rank	#4	#37

Median DR	49	43

Average DR	47	42

Median keywords	2,908	946

Median referring domains	1,905	1,865

Median domain age	17 yrs	12 yrs

Average domain age	17 yrs	14 yrs

Average monthly traffic	400,653	30,572

Combined monthly traffic	6,436,097,375	16,447,892

weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
TechnologyGoogle Ad Manager
nfl.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords947,630
Referring Domains147,040
Domain Age30 yrs
Traffic (Jun 2026)275,712,888
Traffic Trend
TechnologyGoogle Ad Manager
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
target.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords10,174,393
Referring Domains208,795
Domain Age29 yrs
Traffic (Jun 2026)204,573,119
Traffic Trend
Technology
webmd.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,081,914
Referring Domains428,092
Domain Age28 yrs
Traffic (Jun 2026)152,067,414
Traffic Trend
Technology
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
sports.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,281,328
Referring Domains109,883
Domain Age31 yrs
Traffic (Jun 2026)128,507,023
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
usatoday.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,248,227
Referring Domains596,283
Domain Age32 yrs
Traffic (Jun 2026)110,399,781
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
weather.com	English	90	1,156,559	130,903	31 yrs	560,457,254		Google Ad Manager

westgateresorts.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords127,441
Referring Domains14,313
Domain Age29 yrs
Traffic (Jun 2026)3,621,914
Traffic Trend
TechnologyMGID
pensador.com
LanguagePortuguese
DR (Ahrefs)76
Total Keywords123,585
Referring Domains13,547
Domain Age26 yrs
Traffic (Jun 2026)1,501,577
Traffic Trend
Technology
christianpost.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords234,642
Referring Domains49,105
Domain Age24 yrs
Traffic (Jun 2026)620,269
Traffic Trend
Technology
road.cc
LanguageEnglish
DR (Ahrefs)76
Total Keywords63,533
Referring Domains24,389
Domain Age23 yrs
Traffic (Jun 2026)608,354
Traffic Trend
TechnologyMGID
ad-hoc-news.de
LanguageGerman
DR (Ahrefs)72
Total Keywords106,184
Referring Domains8,718
Domain Age
Traffic (Jun 2026)506,521
Traffic Trend
Technology
bollywoodhungama.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords119,863
Referring Domains22,156
Domain Age26 yrs
Traffic (Jun 2026)499,704
Traffic Trend
Technology
cifraclub.com
LanguageSpanish
DR (Ahrefs)38
Total Keywords164,362
Referring Domains4,082
Domain Age24 yrs
Traffic (Jun 2026)438,409
Traffic Trend
Technology
redstate.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords3,934
Referring Domains21,114
Domain Age23 yrs
Traffic (Jun 2026)426,222
Traffic Trend
Technology
jamaicaobserver.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords32,653
Referring Domains23,050
Domain Age28 yrs
Traffic (Jun 2026)388,852
Traffic Trend
Technology
mygreatlearning.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords75,347
Referring Domains9,738
Domain Age7 yrs
Traffic (Jun 2026)385,754
Traffic Trend
Technology