Is Google Ad Manager or Kargo more popular?

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 181 use Kargo.

Does Google Ad Manager or Kargo have higher-authority sites?

Kargo sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, Kargo: 54).

Is Google Ad Manager or Kargo growing faster?

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while Kargo went from 0.03% to 0.02%. Kargo is gaining ground faster in our index.

How many sites use both Google Ad Manager and Kargo?

107 websites in our catalog use both Google Ad Manager and Kargo.

Where does this Google Ad Manager vs Kargo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ad Manager vs Kargo — Site Stats Database

Google Ad Manager vs Kargo

A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ad Manager	Kargo
Websites	16,064	181
Market share	4.6%	0.05%
Share of top 10K sites	6.4%	0.17%

Rank	#4	#52

Median DR	49	54

Average DR	47	52

Median keywords	2,908	8,380

Median referring domains	1,905	2,601

Median domain age	17 yrs	16 yrs

Average domain age	17 yrs	18 yrs

Average monthly traffic	400,653	799,281

Combined monthly traffic	6,436,097,375	144,669,925

weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
TechnologyGoogle Ad Manager
nfl.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords947,630
Referring Domains147,040
Domain Age30 yrs
Traffic (Jun 2026)275,712,888
Traffic Trend
TechnologyGoogle Ad Manager
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
target.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords10,174,393
Referring Domains208,795
Domain Age29 yrs
Traffic (Jun 2026)204,573,119
Traffic Trend
Technology
webmd.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,081,914
Referring Domains428,092
Domain Age28 yrs
Traffic (Jun 2026)152,067,414
Traffic Trend
Technology
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
sports.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,281,328
Referring Domains109,883
Domain Age31 yrs
Traffic (Jun 2026)128,507,023
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
usatoday.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,248,227
Referring Domains596,283
Domain Age32 yrs
Traffic (Jun 2026)110,399,781
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
weather.com	English	90	1,156,559	130,903	31 yrs	560,457,254		Google Ad Manager

sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
TechnologyKargo
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
education.nationalgeographic.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords447,479
Referring Domains35,681
Domain Age27 yrs
Traffic (Jun 2026)19,235,982
Traffic Trend
vioc.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords53,631
Referring Domains2,527
Domain Age29 yrs
Traffic (Jun 2026)8,638,869
Traffic Trend
TechnologyKargo
nothingbundtcakes.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords64,259
Referring Domains12,604
Domain Age26 yrs
Traffic (Jun 2026)5,048,854
Traffic Trend
Technology
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
Technology
farmersalmanac.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords136,730
Referring Domains32,365
Domain Age30 yrs
Traffic (Jun 2026)3,972,636
Traffic Trend
Technology
rotorooter.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords73,501
Referring Domains7,625
Domain Age29 yrs
Traffic (Jun 2026)3,293,319
Traffic Trend
Technology
smu.edu
LanguageEnglish
DR (Ahrefs)82
Total Keywords81,816
Referring Domains41,430
Domain Age38 yrs
Traffic (Jun 2026)3,081,556
Traffic Trend
TechnologyKargo
surveymonkey.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords53,530
Referring Domains313,827
Domain Age26 yrs
Traffic (Jun 2026)2,914,787
Traffic Trend
Technology