Is Google Ad Manager or GumGum more popular?

Google Ad Manager is used by more websites in our catalog: 16,064 use Google Ad Manager and 333 use GumGum.

Does Google Ad Manager or GumGum have higher-authority sites?

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Google Ad Manager: 49, GumGum: 28).

Is Google Ad Manager or GumGum growing faster?

Between 2026-06 and 2026-07, Google Ad Manager went from 2.5% to 1.8% of all tracked sites, while GumGum went from 0.05% to 0.04%. GumGum is gaining ground faster in our index.

How many sites use both Google Ad Manager and GumGum?

79 websites in our catalog use both Google Ad Manager and GumGum.

Where does this Google Ad Manager vs GumGum data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ad Manager vs GumGum — Site Stats Database

Google Ad Manager vs GumGum

A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ad Manager	GumGum
Websites	16,064	333
Market share	4.6%	0.09%
Share of top 10K sites	6.4%	0.17%

Rank	#4	#45

Median DR	49	28

Average DR	47	34

Median keywords	2,908	2,477

Median referring domains	1,905	855

Median domain age	17 yrs	12 yrs

Average domain age	17 yrs	14 yrs

Average monthly traffic	400,653	355,451

Combined monthly traffic	6,436,097,375	118,365,216

weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
TechnologyGoogle Ad Manager
nfl.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords947,630
Referring Domains147,040
Domain Age30 yrs
Traffic (Jun 2026)275,712,888
Traffic Trend
TechnologyGoogle Ad Manager
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
target.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords10,174,393
Referring Domains208,795
Domain Age29 yrs
Traffic (Jun 2026)204,573,119
Traffic Trend
Technology
webmd.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,081,914
Referring Domains428,092
Domain Age28 yrs
Traffic (Jun 2026)152,067,414
Traffic Trend
Technology
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
sports.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,281,328
Referring Domains109,883
Domain Age31 yrs
Traffic (Jun 2026)128,507,023
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
usatoday.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,248,227
Referring Domains596,283
Domain Age32 yrs
Traffic (Jun 2026)110,399,781
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
weather.com	English	90	1,156,559	130,903	31 yrs	560,457,254		Google Ad Manager

enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
TechnologyGumGum
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyGumGum
discoverlosangeles.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords149,944
Referring Domains21,025
Domain Age25 yrs
Traffic (Jun 2026)8,151,029
Traffic Trend
Technology
venetianlasvegas.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords84,808
Referring Domains16,616
Domain Age23 yrs
Traffic (Jun 2026)5,771,951
Traffic Trend
Technology
tropicalsmoothiecafe.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords51,118
Referring Domains4,861
Domain Age26 yrs
Traffic (Jun 2026)4,207,394
Traffic Trend
Technology
ohiolottery.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords38,596
Referring Domains5,512
Domain Age28 yrs
Traffic (Jun 2026)2,714,815
Traffic Trend
Technology
brennancenter.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords73,581
Referring Domains32,695
Domain Age28 yrs
Traffic (Jun 2026)2,442,959
Traffic Trend
Technology
en.langenscheidt.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords65,316
Referring Domains3,315
Domain Age30 yrs
Traffic (Jun 2026)1,729,254
Traffic Trend
Technology
completelydelicious.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords52,012
Referring Domains4,257
Domain Age16 yrs
Traffic (Jun 2026)1,721,009
Traffic Trend
Technology
nassauparadiseisland.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords12,993
Referring Domains3,592
Domain Age25 yrs
Traffic (Jun 2026)1,543,925
Traffic Trend
Technology