Awin vs Taboola

Taboola is used by more websites in our catalog: 611 use Awin and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Awin: 25, Taboola: 55).

Between 2026-06 and 2026-07, Awin went from 0.09% to 0.07% of all tracked sites, while Taboola went from 0.54% to 0.41%. Awin is gaining ground faster in our index.

2 websites in our catalog use both Awin and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.