Awin vs MGID

Awin is used by more websites in our catalog: 611 use Awin and 538 use MGID.

MGID sites have the higher median Ahrefs Domain Rating (Awin: 25, MGID: 43).

Between 2026-06 and 2026-07, Awin went from 0.09% to 0.07% of all tracked sites, while MGID went from 0.08% to 0.06%. MGID is gaining ground faster in our index.

2 websites in our catalog use both Awin and MGID.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.