Awin vs GumGum

Awin is used by more websites in our catalog: 611 use Awin and 333 use GumGum.

GumGum sites have the higher median Ahrefs Domain Rating (Awin: 25, GumGum: 28).

Between 2026-06 and 2026-07, Awin went from 0.09% to 0.07% of all tracked sites, while GumGum went from 0.05% to 0.04%. GumGum is gaining ground faster in our index.

1 websites in our catalog use both Awin and GumGum.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.