AdSense vs Outbrain

AdSense is used by more websites in our catalog: 265,898 use AdSense and 1,760 use Outbrain.

Outbrain sites have the higher median Ahrefs Domain Rating (AdSense: 32, Outbrain: 59).

Between 2026-06 and 2026-07, AdSense went from 36% to 30% of all tracked sites, while Outbrain went from 0.28% to 0.20%. Outbrain is gaining ground faster in our index.

1,686 websites in our catalog use both AdSense and Outbrain.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.