Is AdSense or Booking.com Affiliate more popular?

AdSense is used by more websites in our catalog: 265,898 use AdSense and 529 use Booking.com Affiliate.

Does AdSense or Booking.com Affiliate have higher-authority sites?

AdSense sites have the higher median Ahrefs Domain Rating (AdSense: 32, Booking.com Affiliate: 27).

Is AdSense or Booking.com Affiliate growing faster?

Between 2026-06 and 2026-07, AdSense went from 36% to 30% of all tracked sites, while Booking.com Affiliate went from 0.07% to 0.06%. Booking.com Affiliate is gaining ground faster in our index.

How many sites use both AdSense and Booking.com Affiliate?

234 websites in our catalog use both AdSense and Booking.com Affiliate.

Where does this AdSense vs Booking.com Affiliate data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

AdSense vs Booking.com Affiliate — Site Stats Database

AdSense vs Booking.com Affiliate

A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	AdSense	Booking.com Affiliate
Websites	265,898	529
Market share	76%	0.15%
Share of top 10K sites	31%	0.01%

Rank	#1	#38

Median DR	32	27

Average DR	34	27

Median keywords	1,098	1,066

Median referring domains	465	415

Median domain age	14 yrs	12 yrs

Average domain age	15 yrs	14 yrs

Average monthly traffic	97,117	40,088

Combined monthly traffic	25,823,230,726	21,206,663

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyAdSense
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyAdSense
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyAdSense
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyAdSense

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		AdSense

bontraveler.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords67,185
Referring Domains1,988
Domain Age11 yrs
Traffic (Jun 2026)3,178,457
Traffic Trend
TechnologyBooking.com Affiliate
slocal.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords26,144
Referring Domains2,314
Domain Age22 yrs
Traffic (Jun 2026)737,611
Traffic Trend
Technology
gayot.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords184,014
Referring Domains9,661
Domain Age30 yrs
Traffic (Jun 2026)732,026
Traffic Trend
TechnologyBooking.com Affiliate
nomadicmatt.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords65,713
Referring Domains17,435
Domain Age18 yrs
Traffic (Jun 2026)692,445
Traffic Trend
Technology
longdo.com
LanguageThai
DR (Ahrefs)73
Total Keywords140,067
Referring Domains6,891
Domain Age24 yrs
Traffic (Jun 2026)669,416
Traffic Trend
TechnologyBooking.com Affiliate
reservations.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords128,893
Referring Domains7,382
Domain Age29 yrs
Traffic (Jun 2026)667,655
Traffic Trend
Technology
therooftopguide.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords36,915
Referring Domains5,527
Domain Age11 yrs
Traffic (Jun 2026)645,888
Traffic Trend
Technology
oceancity.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords27,305
Referring Domains3,736
Domain Age30 yrs
Traffic (Jun 2026)644,357
Traffic Trend
Technology
insidekyoto.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords17,796
Referring Domains2,716
Domain Age21 yrs
Traffic (Jun 2026)546,284
Traffic Trend
Technology
whereandwander.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords8,978
Referring Domains1,172
Domain Age12 yrs
Traffic (Jun 2026)522,743
Traffic Trend
Technology