Adapex vs Outbrain

Outbrain is used by more websites in our catalog: 568 use Adapex and 1,760 use Outbrain.

Outbrain sites have the higher median Ahrefs Domain Rating (Adapex: 58, Outbrain: 59).

Between 2026-06 and 2026-07, Adapex went from 0.09% to 0.06% of all tracked sites, while Outbrain went from 0.28% to 0.20%. Adapex is gaining ground faster in our index.

8 websites in our catalog use both Adapex and Outbrain.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.