Adapex vs Google Ad Manager

Google Ad Manager is used by more websites in our catalog: 568 use Adapex and 16,064 use Google Ad Manager.

Adapex sites have the higher median Ahrefs Domain Rating (Adapex: 58, Google Ad Manager: 49).

Between 2026-06 and 2026-07, Adapex went from 0.09% to 0.06% of all tracked sites, while Google Ad Manager went from 2.5% to 1.8%. Adapex is gaining ground faster in our index.

123 websites in our catalog use both Adapex and Google Ad Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.