Adagio vs Taboola

Adagio is used by more websites in our catalog: 8,592 use Adagio and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Adagio: 46, Taboola: 55).

Between 2026-06 and 2026-07, Adagio went from 1.4% to 0.98% of all tracked sites, while Taboola went from 0.54% to 0.41%. Taboola is gaining ground faster in our index.

191 websites in our catalog use both Adagio and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.