Adagio vs Google Ad Manager

Google Ad Manager is used by more websites in our catalog: 8,592 use Adagio and 16,064 use Google Ad Manager.

Google Ad Manager sites have the higher median Ahrefs Domain Rating (Adagio: 46, Google Ad Manager: 49).

Between 2026-06 and 2026-07, Adagio went from 1.4% to 0.98% of all tracked sites, while Google Ad Manager went from 2.5% to 1.8%. Adagio is gaining ground faster in our index.

2,230 websites in our catalog use both Adagio and Google Ad Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.