Varify vs Webtrends Optimize

Varify is used by more websites in our catalog: 136 use Varify and 118 use Webtrends Optimize.

Varify sites have the higher median Ahrefs Domain Rating (Varify: 54, Webtrends Optimize: 54).

Between 2026-06 and 2026-07, Varify went from 0.02% to 0.02% of all tracked sites, while Webtrends Optimize went from 0.02% to 0.01%. Varify is gaining ground faster in our index.

4 websites in our catalog use both Varify and Webtrends Optimize.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.