Amplitude Experiment vs Varify

Varify is used by more websites in our catalog: 135 use Amplitude Experiment and 136 use Varify.

Amplitude Experiment sites have the higher median Ahrefs Domain Rating (Amplitude Experiment: 67, Varify: 54).

Between 2026-06 and 2026-07, Amplitude Experiment went from 0.02% to 0.02% of all tracked sites, while Varify went from 0.02% to 0.02%. Varify is gaining ground faster in our index.

0 websites in our catalog use both Amplitude Experiment and Varify.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.