Adobe Target vs VWO

VWO is used by more websites in our catalog: 336 use Adobe Target and 5,538 use VWO.

Adobe Target sites have the higher median Ahrefs Domain Rating (Adobe Target: 71, VWO: 50).

Between 2026-06 and 2026-07, Adobe Target went from 0.05% to 0.04% of all tracked sites, while VWO went from 0.83% to 0.63%. Adobe Target is gaining ground faster in our index.

1 websites in our catalog use both Adobe Target and VWO.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.