Adobe Target vs Varify

Adobe Target is used by more websites in our catalog: 336 use Adobe Target and 136 use Varify.

Adobe Target sites have the higher median Ahrefs Domain Rating (Adobe Target: 71, Varify: 54).

Between 2026-06 and 2026-07, Adobe Target went from 0.05% to 0.04% of all tracked sites, while Varify went from 0.02% to 0.02%. Varify is gaining ground faster in our index.

0 websites in our catalog use both Adobe Target and Varify.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.