Is Instagram or YouTube bigger?

Instagram has more websites in our catalog: 335,348 are Instagram and 211,986 are YouTube.

Which has higher-authority sites, Instagram or YouTube?

YouTube has the higher median Ahrefs Domain Rating (Instagram: 31, YouTube: 36).

How many sites are in both Instagram and YouTube?

163,855 websites in our catalog match both.

Where does this data come from?

Counts come from Site Stats Database's own crawl and classification; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Instagram vs YouTube — Site Stats Database

Instagram vs YouTube

A side-by-side comparison of two social platforms, based on the 481,365 sites Site Stats Database tracks in this dimension.

Last updated July 1, 2026

Metric	Instagram	YouTube
Websites	335,348	211,986
Market share	70%	44%
Rank	#2	#4
Median DR	31

Average DR	34	38

Median keywords	1,059	1,190

Median referring domains	435	594

Median domain age	13 yrs	15 yrs

Average domain age	15 yrs	16 yrs

Combined monthly traffic	40,122,985,499	27,379,850,625

Average monthly traffic	119,646	129,159

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
Social platformInstagram
yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords23,561,825
Referring Domains2,118,636
Domain Age31 yrs
Traffic (Jun 2026)639,658,909
Traffic Trend
Social platformInstagram
weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
Social platformInstagram
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Social platform
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Social platformInstagram
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
Social platformInstagram
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
Social platformInstagram
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Social platformInstagram
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Social platformInstagram
nba.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords758,560
Referring Domains186,338
Domain Age31 yrs
Traffic (Jun 2026)239,244,892
Traffic Trend
Social platformInstagram

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Social platform
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Instagram

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
Social platformYouTube
yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords23,561,825
Referring Domains2,118,636
Domain Age31 yrs
Traffic (Jun 2026)639,658,909
Traffic Trend
Social platformYouTube
rottentomatoes.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords4,123,803
Referring Domains130,919
Domain Age27 yrs
Traffic (Jun 2026)626,896,769
Traffic Trend
Social platform
weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
Social platformYouTube
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Social platform
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Social platformYouTube
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
Social platformYouTube
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Social platformYouTube
nba.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords758,560
Referring Domains186,338
Domain Age31 yrs
Traffic (Jun 2026)239,244,892
Traffic Trend
Social platformYouTube
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Social platformYouTube

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Social platform
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		YouTube

Instagram vs YouTube

Audience breakdown

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YouTube

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