Is Instagram or Pinterest bigger?

Instagram has more websites in our catalog: 335,348 are Instagram and 81,827 are Pinterest.

Which has higher-authority sites, Instagram or Pinterest?

Instagram has the higher median Ahrefs Domain Rating (Instagram: 31, Pinterest: 27).

How many sites are in both Instagram and Pinterest?

68,950 websites in our catalog match both.

Where does this data come from?

Counts come from Site Stats Database's own crawl and classification; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Instagram vs Pinterest — Site Stats Database

Instagram vs Pinterest

A side-by-side comparison of two social platforms, based on the 481,365 sites Site Stats Database tracks in this dimension.

Last updated July 1, 2026

Metric	Instagram	Pinterest
Websites	335,348	81,827
Market share	70%	17%
Rank	#2	#5
Median DR	31

Average DR	34	29

Median keywords	1,059	1,510

Median referring domains	435	404

Median domain age	13 yrs	11 yrs

Average domain age	15 yrs	13 yrs

Combined monthly traffic	40,122,985,499	10,781,764,439

Average monthly traffic	119,646	131,763

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
Social platformInstagram
yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords23,561,825
Referring Domains2,118,636
Domain Age31 yrs
Traffic (Jun 2026)639,658,909
Traffic Trend
Social platformInstagram
weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
Social platformInstagram
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Social platform
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Social platformInstagram
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
Social platformInstagram
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
Social platformInstagram
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Social platformInstagram
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Social platformInstagram
nba.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords758,560
Referring Domains186,338
Domain Age31 yrs
Traffic (Jun 2026)239,244,892
Traffic Trend
Social platformInstagram

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Social platform
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Instagram

clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Social platformPinterest
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Social platformPinterest
bestbuy.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords3,771,049
Referring Domains112,318
Domain Age32 yrs
Traffic (Jun 2026)127,973,459
Traffic Trend
Social platformPinterest
cdc.gov
LanguageEnglish
DR (Ahrefs)93
Total Keywords1,815,374
Referring Domains779,287
Domain Age28 yrs
Traffic (Jun 2026)118,289,737
Traffic Trend
Social platformPinterest
usps.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords571,869
Referring Domains122,171
Domain Age28 yrs
Traffic (Jun 2026)105,769,868
Traffic Trend
Social platformPinterest
inchcalculator.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords756,682
Referring Domains16,163
Domain Age12 yrs
Traffic (Jun 2026)89,221,177
Traffic Trend
Social platformPinterest
thekitchn.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,047,860
Referring Domains74,585
Domain Age18 yrs
Traffic (Jun 2026)73,533,726
Traffic Trend
Social platformPinterest
weatherbug.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords780,575
Referring Domains11,435
Domain Age26 yrs
Traffic (Jun 2026)66,263,733
Traffic Trend
Social platformPinterest
almanac.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords932,777
Referring Domains73,599
Domain Age31 yrs
Traffic (Jun 2026)63,656,636
Traffic Trend
Social platformPinterest
petmd.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords827,963
Referring Domains49,308
Domain Age28 yrs
Traffic (Jun 2026)60,196,625
Traffic Trend
Social platformPinterest