Is Facebook or Instagram bigger?

Facebook has more websites in our catalog: 404,709 are Facebook and 335,348 are Instagram.

Which has higher-authority sites, Facebook or Instagram?

Instagram has the higher median Ahrefs Domain Rating (Facebook: 30, Instagram: 31).

How many sites are in both Facebook and Instagram?

298,591 websites in our catalog match both.

Where does this data come from?

Counts come from Site Stats Database's own crawl and classification; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Facebook vs Instagram — Site Stats Database

Facebook vs Instagram

A side-by-side comparison of two social platforms, based on the 481,365 sites Site Stats Database tracks in this dimension.

Last updated July 1, 2026

Metric	Facebook	Instagram
Websites	404,709	335,348
Market share	84%	70%
Rank	#1	#2
Median DR	30

Average DR	33	34

Median keywords	1,015	1,059

Median referring domains	413	435

Median domain age	15 yrs	13 yrs

Average domain age	16 yrs	15 yrs

Combined monthly traffic	49,541,057,610	40,122,985,499

Average monthly traffic	122,412	119,646

facebook.com
LanguageEnglish
DR (Ahrefs)100
Total Keywords130,296,472
Referring Domains37,387,092
Domain Age29 yrs
Traffic (Jun 2026)3,317,277,661
Traffic Trend
Social platformFacebook
instagram.com
LanguageEnglish
DR (Ahrefs)100
Total Keywords103,652,284
Referring Domains25,257,813
Domain Age22 yrs
Traffic (Jun 2026)2,566,799,220
Traffic Trend
Social platformFacebook
merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
Social platform
yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords23,561,825
Referring Domains2,118,636
Domain Age31 yrs
Traffic (Jun 2026)639,658,909
Traffic Trend
Social platformFacebook
weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
Social platformFacebook
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Social platform
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Social platformFacebook
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
Social platformFacebook
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
Social platformFacebook
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Social platformFacebook

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Social platform
facebook.com	English	100	130,296,472	37,387,092	29 yrs	3,317,277,661		Facebook

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
Social platformInstagram
yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords23,561,825
Referring Domains2,118,636
Domain Age31 yrs
Traffic (Jun 2026)639,658,909
Traffic Trend
Social platformInstagram
weather.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,156,559
Referring Domains130,903
Domain Age31 yrs
Traffic (Jun 2026)560,457,254
Traffic Trend
Social platformInstagram
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Social platform
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Social platformInstagram
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
Social platformInstagram
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
Social platformInstagram
genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
Social platformInstagram
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Social platformInstagram
nba.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords758,560
Referring Domains186,338
Domain Age31 yrs
Traffic (Jun 2026)239,244,892
Traffic Trend
Social platformInstagram

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Social platform
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Instagram

Facebook vs Instagram

Audience breakdown

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Instagram

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